pabloochoa.shoes_who we are

Over 65 years of passion for shoes…

The pabloochoa.shoes Group is a fashion footwear and accessories company based in Spain. It has over 65 years of experience in the footwear industry and has grown through a passion and dedication to excellence in product development and in-house design.

The company has expanded from a store in Calahorra, La Rioja area (north of Spain) to a group of +35 stores in Spain and an ecommerce store including franchises. Our aim is still to offer the best quality and service and by this we have the best national and international brands combined with our own brands and high quality products.

Our retail stores and franchises are the heart of the business where our teams are entrsuted with delivering the best customer experience based on our core values.

Our online customers can find our lastest and most extensive collections and trends at pabloochoashoes.com; on desktop, mobile and tablet. We offer a wide range of shipping options for Europe delivery in English and Spanish language

Our values

  • Excellence

We strive for excellence in all we do. We constantly look for improvements and work responsibly, with passion to reach our objectives

  • Creativity

We love creativity and innovation, without being complacent with what we do. We use creativity and passion in all we do and we always search for alternatives to the status quo.

  • Quality

We work hard to offer our customers the best quality shoes with the best materials and comfort.

  • Innovation

We regularly change our structure, our product offer and our ways of working to achieve new success stories.

Our stores

Each of our stores have been designed and decorated by us, mixing materials, lights, textiles; obtaining a unique style to present our collections and assist our customers.

At present, we have two store formats:

  • pabloochoa.shoes a renewed classic style
  • ROTT.shoes a retro industrial style

Our brands

We offer a wide range of well renowned brands together with our own brands. We offer different brands for different customers but always maintaining a good design, quality and good value for money. We embark ourselves in every campaign in the process of creating new collections: design, selection of materials and combinations, sample tests, quality controls or marketing.


Opiniones de nuestros clientes

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